Leveraging AI in Explainer Videos: The Next Big Thing?

Leveraging AI in Explainer Videos: The Next Big Thing?

Leveraging AI in Explainer Videos: The Next Big Thing?

Leveraging AI in Explainer Videos: The Next Big Thing?





January 7th, 2024

January 7th, 2024

January 7th, 2024

January 7th, 2024

The Advent of AI in Video Production

The use of AI in creating explainer videos is revolutionizing the field of digital marketing and content creation. This emerging trend is redefining how businesses approach video production, offering innovative solutions to traditional challenges.

What are Explainer Videos?

Explainer videos are short, engaging pieces that convey a product, service, or concept in a clear and concise manner. They typically combine visuals, narration, and often animation, to simplify complex information and capture viewers' attention effectively (source: Biteable).

The Role of AI in Enhancing Explainer Videos

AI technology in video production streamlines the creation process, making it more accessible and less resource-intensive. AI tools can handle various aspects of video production, from scriptwriting to animations and even voiceovers, with remarkable efficiency and creativity.

AI-Powered Explainer Video Makers: A Game-Changer

Platforms like Vyond, Animaker, and Biteable have revolutionized explainer video production with user-friendly interfaces and extensive libraries of resources. These tools offer a wide range of options, from 2D and 2.5D animations to whiteboard styles, catering to different creative needs (source: Speechify).

Benefits of Using AI in Explainer Videos

  1. Cost-Effective Production: AI eliminates the need for expensive equipment and production costs, significantly reducing the overall expense of video creation.

  2. Enhanced Creativity: AI video makers empower creators to innovate, offering diverse characters, backgrounds, and design elements.

  3. Simplified Scriptwriting: AI tools assist in refining scripts, ensuring messages are straightforward, engaging, and concise.

  4. Consistent Branding: AI explainer video makers allow businesses to embed unique branding assets consistently across videos, ensuring a uniform brand identity.


This introduction highlights the transformative impact of AI on explainer video production. The subsequent parts will delve deeper into specific AI tools, best practices for leveraging AI in video production, and how to effectively integrate AI into your video-making process for maximum impact.

Creating an AI-Powered Explainer Video: A Step-by-Step Guide

In this part, we dive into the process of creating an explainer video using AI, showcasing how this technology simplifies and enhances video production.

  1. Choosing a Design Direction and Template:

  • Begin by selecting a design template that aligns with your brand and message. AI video maker platforms offer a range of templates that provide a solid foundation for your video. Customize these templates to fit your specific needs (source: Hour One).

  1. Selecting a Virtual Presenter or Character:

  • Decide on the presenter for your video. This could be an animated character, an AI host, or a digital avatar. Choose a figure that effectively embodies your brand and message (source: Hour One).

  1. Scriptwriting with AI Assistance:

  • Develop a clear and engaging script using AI tools. An effective script is crucial for delivering your core message. AI script assistants can help refine your script, making it more straightforward and compelling (source: Hour One).

  1. Customizing Visuals and Adding Brand Elements:

  • Personalize your video by integrating relevant images, animations, and brand assets. Add music or sound effects to enhance viewer engagement. This customization phase is your opportunity to make the video resonate with your audience (source: Hour One).

  1. Rendering and Reviewing the Video:

  • Once all elements are in place, render your video. Review it to ensure everything aligns with your vision, making adjustments if necessary (source: Hour One).

  1. Distribution and Engagement:

  • Share your AI-generated explainer video across various platforms. Engage with audience feedback and responses, and make edits as needed to optimize its impact (source: Hour One).

Best Practices for Leveraging AI Features in Video Making:

When utilizing AI in explainer video production, consider the following best practices to optimize the process and ensure high-quality outcomes:

  • Select the Right AI Video Maker: Choose a tool that aligns with your needs, considering different features, pricing plans, and collaborative capabilities (source: Hour One).

  • Merge Creativity with AI: Use AI as a supplement to your creativity, starting with the AI output and then refining it to craft content that’s truly unique.

  • Choose Templates That Complement Your Brand: Select templates that reflect your brand's identity, ensuring a consistent visual and thematic style (source: Hour One).

  • Script Clarity: Provide clear and concise scripts to AI. Refine the script based on AI suggestions to ensure it effectively conveys your message (source: Hour One).

  • Balance in Visual Elements: Use animations and visuals judiciously to maintain a consistent style and avoid overwhelming your audience.


AI has significantly simplified explainer video production, making it more accessible and customizable. By following these steps and best practices, businesses can harness the power of AI to create engaging and effective explainer videos that resonate with their target audience.

The Advantages of AI in Explainer Video Production

In this third installment, we delve into the numerous benefits AI brings to the table in explainer video production, revolutionizing how businesses approach this vital marketing tool.

Cost Efficiency:

  • AI explainer videos significantly reduce the need for costly live-action shooting, thereby lowering production costs. This aspect is particularly beneficial for smaller businesses or startups with limited budgets (source: Hour One).

Enhanced Creativity:

  • AI video makers empower creators with an array of creative options. Users can choose from diverse characters, backgrounds, and graphical elements. This variety fosters greater creativity and innovation in video content (source: Hour One).

Simplified Scriptwriting Process:

  • AI tools streamline scriptwriting, refining ideas and narratives to create engaging and concise scripts. Features like script wizards help transform rough ideas into polished scripts, enhancing the storytelling aspect of explainer videos (source: Hour One).

Consistency in Branding:

  • AI tools ensure a consistent visual identity across all videos by allowing businesses to embed their branding elements, such as logos and color schemes. This consistency is crucial in maintaining a unified brand image (source: Hour One).

Accessibility and Global Reach:

  • AI video makers enable easy adaptation of content for different languages and demographics. This adaptability ensures the content is globally relevant while maintaining a personalized touch, crucial for businesses targeting international audiences (source: Hour One).

Making the Most of AI Features in Video Production

To leverage AI effectively in explainer video production, consider these best practices:

  • Choose an AI Tool That Suits Your Needs: Evaluate various AI video makers to find one that aligns with your requirements, considering factors like animations, languages, and collaborative features.

  • Combine Human Creativity with AI: Use AI as a supplement to human creativity. Start with AI-generated content and refine it to ensure it aligns with your brand's voice and message.

  • Opt for Brand-Complementary Templates: Select templates and design elements that reflect your brand's identity, ensuring your videos are recognizable and unique to your business.

  • Develop Clear, Concise Scripts: Clarity is key in scripting. AI can help refine your script, but it's essential to start with a clear and focused message.

  • Use Visuals Judiciously: While AI offers a plethora of visual options, it's important to use them strategically to avoid overwhelming your audience and diluting your message.


AI has opened new horizons in explainer video production, making it more efficient, creative, and accessible. By embracing AI, businesses can produce high-quality explainer videos that resonate with their target audience, enhance their brand identity, and achieve broader global reach.

The Future of AI in Explainer Video Production

In this final part of our series, we explore the future potential of AI in explainer video production and how businesses can adapt to and benefit from these emerging technologies.

AI-Driven Personalization:

  • As AI technology evolves, we can expect to see more personalized explainer videos. AI can analyze viewer preferences and behaviors, allowing for the creation of content that resonates more deeply with specific audience segments.

Integration of Advanced Technologies:

  • The integration of AI with other technologies like augmented reality (AR) and virtual reality (VR) could create more immersive explainer video experiences, offering viewers a more engaging way to learn about products and services.

Automated Video Analytics:

  • AI tools are expected to provide more advanced analytics, giving creators deeper insights into how their videos perform. This information can be used to optimize future content for better engagement and effectiveness.

Enhanced Scriptwriting and Storytelling:

Future AI advancements will likely make scriptwriting and storytelling even more sophisticated, with AI being able to generate not just efficient scripts but also creative storylines that capture and retain audience interest.

Challenges and Ethical Considerations:

  • As AI becomes more prevalent in video production, ethical considerations and challenges around authenticity and originality will arise. Businesses will need to balance the use of AI with maintaining a genuine and authentic brand voice.

Staying Ahead of the Curve:

To capitalize on the advancements in AI for explainer video production, businesses should:

  • Stay Informed: Keep up with the latest developments in AI and video production technology.

  • Experiment and Innovate: Don’t be afraid to try out new AI tools and features as they become available. Innovation is key to staying relevant and engaging in the digital content space.

  • Focus on Quality and Authenticity: While leveraging AI for efficiency and creativity, ensure that the content remains high-quality and true to your brand’s identity.

  • Ethical Considerations: Be mindful of ethical considerations in AI usage, ensuring transparency and authenticity in your video content.


AI is undoubtedly shaping the future of explainer video production, offering exciting possibilities for creativity, personalization, and efficiency. By embracing these advancements while maintaining a focus on quality and authenticity, businesses can create compelling, effective explainer videos that resonate with their audiences and stand out in the digital landscape.